Although
I believe there’s not a one-size-fits-all
formula, there’s clearly a science to creating a compelling point of
difference that sets one destination apart from the next. This is the science of Destination
Management.
ABOUT THIS BLOG
This is a collection of the things I've observed and learnt throughout my journey as a traveler, a planner, a marketeer, and... just as a person. Some of the topics include:Destination management | Destination Management Plans | Destination design |Destination development | Destination marketing | Destination brand | Resort planning | Destination character + identity | ... and other random topics I find fascinating
ABOUT ME
I
have a multi-disciplinary professional background in urban planning & design, and brand & marketing strategy.
And so whenever, and wherever I travel, I can’t help but to observe the
dynamics of people + places through the lenses of both a planner and a marketeer. Or to put it more precisely, I see the world
through the eyes of a destination management planner.
My
destination management expertise is in Destination
Management Planning, Destination Design, Destination Development, and Destination Marketing.
I’ve
held senior management positions in both the private and public sectors of the
tourism industry throughout Australia and South East Asia, including Bintan Resorts in Indonesia, the Singapore Tourism Board, and currently
with Tourism Queensland.
Some
of the projects I've most enjoyed working on include developing the global brand strategy behind Tourism
Queensland’s award-winning global
campaigns such as Best Job in theWorld; conceptualising new tourism
developments ranging from a themed
attraction in Las Vegas to an adventure
park in Indonesia; master planning the revitalisation
of the iconic Singapore River and
Marina Bay waterfront destinations; and developing a suite of Destination Management Plans for each
of Queensland’s 14 tourism destinations.
Craig
Shim
LinkedIn
profile: au.linkedin.com/in/craigshim